Five Pillars of Islam Essay - 1237 Words

The Five Pillars of Islam After watching The Five Pillars of Islam it has made me rather interested in the history and origin of the Islamic religion. So often today we see the Islam as a religion of terrorism, and war. We see it as a religion of people that have nothing in their heart but bad. The truth is that Islam was started on principles very different from what we see in the news or hear on the radio. Islam rather has a long rich history that is full of some of the same principles and morals of Christianity that are seen in the western world as the foundation of good. Islam has what it calls The Five Pillars that are in purpose much like the Christian Ten Commandments. They are a set of rules that are the foundation of the†¦show more content†¦They must be prayed on a mat and people must wash before prayer all in an attempt to show the servant status of the human being in relation to Allah. This is again very similar to the beliefs of the Christian church. Although the people in the Christian church can pray what they want when they want they very often times pray prayers that are set for them at designated times. Even Jesus told his people that when they come together to pray what there Father had taught them, this set prayer has become known as the Lord’s Prayer. Both in the Islamic faith and in the Christian church these prayers are prayed in an attempt to please god. It is a way that mortal humans can show there respect for their god. It is interesting to me how two religions viewed as such total opposites can have such similar beliefs and rituals. Zakah is the third pillar that is the belief that Muslims are to set aside a portion of their income to help the poor. It is believed by the Muslim people that by helping the poor their own wealth will be made pure. It is a way for them to show Allah that they are thankful for what they have been given. In much the same way the Christian church teaches the same thing. The Christian’s offering is their tithe. Both religions give in much the same manner, they give because they feel that it is a way for them to show both their respect and reverence to their god. This act of Islamic peopleShow MoreRelatedThe Five Pillars Of Islam2378 Words   |  10 Pagesï » ¿ The Five Pillars Of Islam Subject: Religious Education Name: Nathaniel Hall Date of Submission: April 9, 2014 Table Of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦1 Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦2 The Shahadah†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.3 The Salat†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 The Zakat†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 The Sawm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦6 The Hajj†¦..................................................................Read MoreFive Pillars Of Islam And Islam1119 Words   |  5 PagesFive Pillars of Islam All great things are built on a solid and strong foundation. The religion of Islam is no different. The foundation on which Islam was built is known as The Five Pillars of Islam. These are the essential duties that are required of all Muslims. The pillars are the shahadah (declaration of faith), salah (establishment of the five ritual prayers), zakah (almsgiving), sawm (fasting the month of Ramadan), and hajj (pilgrimage to the holy city of Mecca). These five pillars are inRead MoreReligion : The Five Pillars Of Islam944 Words   |  4 PagesReligion: The Five Pillars of Islam Religion, in my words, is a term used to describe a personal set of religious attitudes, beliefs, and practices but â€Å"the groups, practices and systems that people identify as religions are so diverse that it is no easy task to bring them all under one simple definition† (Anonymous. What Is Religion? Definitions and Quotes). Religion is considered to be a very important part of life; even people who choose to not practice a religion agree that it is.   No matterRead MoreEssay on The Five Pillars of Islam581 Words   |  3 PagesIslam is a religion of peace. There are 5 pillars of Islam which are mandatory. The five pillars are, Shahadah, Salat, Zakat, Sawm, and Hajj, I will define the five pillars now. 1. Shahadah: Beleiving that there is no God but Allah, and Muhammad [peace be upon him] is his last messanger. 2. Salat: It is the prayers muslims offer five times a day, Fajr, zuhr, asr, maghrib and isha. 3. Zakat: It is to give 2.5% annually of one’s saving to the needy people. 4. Sawm: Fasting during the month of RamadanRead MoreThe Beliefs Of Islam And The Five Pillars1322 Words   |  6 Pages      Islam is not only religion, but a way of life followed by over 1 billion Muslims. Islam identifies the six articles of faith, central beliefs that every Muslim must believe in order to be a true Muslim. These include the belief in existence and unity of God, existence of angels, God’s revelation to humans in holy books, God appointing prophets to all people, resurrection and life after death, and God’s Will and human freedom of choice (Ewing, 2004, p. 1). The importance of these beliefs can beRead MoreThe Five Pillars to Islam: The Hajj or Pilgrimage to Makkah Essays799 Words   |  4 PagesThe Hajj or pilgrimage to Makkah is one of the five pillars of Islam arkan-al-Islam†- Its purpose is essentially to facilitate the act of submission to Allah which is pinnacle to all followers of Islam. Perform the pilgrimage and the visit [to Mecca] for Allah Surah 2:196. It has enormous significance, not only for the pilgrim undertaking the Hajj but also for the wider Musl im community, the Umma, as it allows for all individuals to gain unification of faith. Such purpose can be examined throughRead MoreFive Pillars Of Islam, The Most Important Article Of Faith982 Words   |  4 PagesFive pillars of Islam, are spiritual practices that define what it means to be a member of the Muslim community and believe in Islam. Shahadah, is the first pillar of Islam. This is a self-profession of faith, an inner testimony of faith. There is no god but God, and Muhammad is his true prophet. Shahadah is considered the most important article of faith. The Qur’an says that in those with true faith should tell others, giving them information to make an intelligent choice in regards to faith andRead MoreThe Five Pillars Of Islam989 Words   |  4 Pagesimportant Muslim practices are the Five Pillars of Islam. These duties are rooted in the teachings of the Qur’an and in the example of the prophet, Muhammad. Therefore, Muslims are expected to observe them with the utmost respect and devotion. These pillars form the foundation for all good deeds and acts of worship to God. And, carrying out the Five Pillars demonstrates that faith comes first. The profession of faith, shahadah, is the first of the Five Pillars. The shahada is the most fundamentalRead MoreIslam : The Five Pillars Of Islam1412 Words   |  6 Pagesto reflect and cultivate their faith through practicing the Arkan al-Islam - the Five Pillars of Islam. Islam embraces the paradigm of submission to the will of Allah for adherents to understand their place in the universe. The pillars are a foundation for the Muslim faith as evident by Muhammad s statement of ‘Islam is built upon five [pillars]’ recorded in the Hadith 3. This entails the declaration of faith (Shahadah), the five daily prayers (Salat), almsgiving (Zakat), fasting during the monthRead MoreThe Five Pillars Of Islam1439 Words   |  6 Pagestheir faith through practicing the Arkan al-Islam - the Five Pillars of Islam. It is the foundation for Muslim faith as evident by Muhammads statement of ‘Islam is built upon five [pillars]’ recorded in the Hadith 3. This entails the de claration of faith (Shahadah), the five daily prayers (Salat), almsgiving (Zakat), fasting during the month of Ramadan (Sawm) and the Hajj pilgrimage. The Shahada translated as ‘testimony’ is the first pillar of Islam that involves reciting the testimony of faith

Human Resource Management Project - 4800 Words

TABLE OF CONTENT 1. Introduction 2 2. People Management 3 2.1. Line-managers training program 4 2.2. Motivating line managers 6 3. Diverse Workforce 6 3.1. Importance of Diverse Workforce 7 3.2. Challenges of Cultural Diversity 8 4. Teamwork Training 10 5. Evaluation and Appraisal 12 6. Conclusion 13 APPENDIX 14 Teamwork training course 14 Budget 26 REFERENCES 26 Introduction People Management Line managers play an important role in the management of any organization, including Zabsang Hotel. They are the middle-level management who employees directly report to and also have responsibility to a higher management level for those staff. (Idea†¦show more content†¦| | | | |How to speak and write more clearly. | | | | |Use Affirmative language | | | | |Questioning skills | | | | |How to communicate in different cultural environment | | |15:00 – 15:30 |Tea/ coffee break |To everybody take a rest | | | | |Chatting together | | | | |Understanding each other more | | |15:30 – 17:00 |How to give constructive criticism |Understanding about negotiation | | | | |Be objective and specific | | | | |How to behave and balance in caseShow MoreRelatedHuman Resource Management Project3711 Words   |  15 PagesRole of Human Resources in the Recruiting and Selection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Human Resource practice in India†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Comparison and contrast and between India and Canada†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.14 About Cultural differences and Implications to Professional Practice†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15 Other relevant important issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.20 Conclusion Introduction Human Resource Management is definedRead MoreHuman Resource Management : Final Project1545 Words   |  7 Pages1 1 BA356 – Human Resource Management: Final Project Final Project – ABC Technology Company Isaac Rushton New Charter University BA356 – Human Resource Management 2 2 BA356 – Human Resource Management: Final Project Some potential key issues impacting the success of an organization include staffing challenges. Employee retention issues and high turnover can have an adverse effect on any business. There are many factors that could possibly tie into overall staffing issues. The inability to attractRead MoreEssay on Project Management and Human Resource Managment1445 Words   |  6 PagesProject Management A project may be defined as a one-shot, time-limited, goal-directed, major undertaking, requiring the commitment of varied skills and resources. A project has also been described as a combination of human and nonhuman resources pulled together in a temporary organization to achieve a specified purpose. A project has a single set of objectives, and when these objectives are reached, the project is completed. Therefore, a project has a finite and well-defined life span. InRead MoreHuman Resources Project Management Article Review1317 Words   |  6 Pages Human Resources in Project Management Article Review Introduction The article chosen for this task is titled HRM Challenges in Transition to Project Management (Project-Based Organization). In HRM Challenges in Transition to Project Management (Project-Based Organization), Asta Stulgiene and Ruta Ciutiene give an analysis of the meaning and the purpose of human resource management. This paper reviews their article especially regarding their arguments on the concept of human resources, the projectRead MoreProject Management Plan For Efficient Human Resource Management Planning1117 Words   |  5 Pagesabout a project failure due to inefficient human resource management planning. This paper begins with a brief background of the case followed by identifying the issues needing attention. There will be a discussion on who was responsible for the failure and whether or not the appropriate direction was justified. There will be a brief summary of what I felt would be a better plan followed by any lessons learned I gained from this case study. Background Desi Solutions, a project management consultingRead MoreHuman Resources And Project Management1413 Words   |  6 Pages Assignment: Human Resources and Project Management Assignment Answer Effective management of organizational projects is thorough dependent upon individuals possessing great leadership skills and competencies, since in the absence of an effective project leader a specific project is likely to fail in the long run. The successful accomplishment of projects is the sole former responsibility as well as objective of a project manager, who takes enormous responsibility upon his shoulder when itRead MoreHuman Resource Management Project4812 Words   |  20 PagesIntroduction 2 2. People Management 3 2.1. Line-managers training program 4 2.2. Motivating line managers 6 3. Diverse Workforce 6 3.1. Importance of Diverse Workforce 7 3.2. Challenges of Cultural Diversity 8 4. Teamwork Training 10 5. Evaluation and Appraisal 12 6. Conclusion 13 APPENDIX 14 Teamwork training course 14 Budget 26 REFERENCES 26 Introduction People Management Line managers play an important role in the management of any organization,Read MoreProject Proposal Human Resource Management1935 Words   |  8 Pagesquality of service has been able to ensure India as one of the best providers of IT service. One of the major reasons behind such success is the large pool of skilled talent available at the industry’s disposal. Human Resources are the one of the most important assets and thus the management of such a wide array of talent becomes one of the foremost concerns of the IT firms. The biggest challenges faced by HR professionals are in issues of attrition of their employees. This is an issue that I haveRead MoreProject Management : Building Team And Managing Human Resources776 Words   |  4 PagesAll of subjects in project management are very important. However, there are several of them that I personally really keen on including defining project approach and scope, managing project stakeholders, dealing with uncertainty and mana ging project execution. Looking in more detail at all of those aspects, understanding of project scope is necessary because it require us to understand scope planning which is a critical step in defining project scope including requirement and deliverables calledRead MoreHuman Resource Management And Construction Industry1235 Words   |  5 Pagesstandards of human kind, whereas construction industry is providing efficient structures for domestic living, travel and business purposes. The construction industry is considered very risky field of operation due to more physical labour required for completing the projects. There are different stages of construction projects, whereas large number of workforce is completing these stages of construction projects. The management of employees is important for any kind of organisation, whereas human resource

Review for Health and Wellbeing of the People of Victoria †Free Sampl

Question: Discuss about the Health and Wellbeing of the People of Victoria. Answer: Introduction The following report is a health plan review for health and wellbeing of the people of Victoria. It aims at achieving a healthy state free from diseases and injury, for the achievement of high health standards for the citizens of all age cadres. The plan sets out a long term agenda for improving the health and social outcomes of the citizens of Victoria. The plan approaches the health issue in three dimensions that is prevention, health promotion and health protection. The plan capitalizes other rolled out programs and seeks to implement and compliment other strategies which target the health status of the citizens of Victoria. The plan seeks to build consensus with the community, government and sectorial engagement and use a cost effective approach with limited resources. The plan utilised various social and economic determinants. This review will focus on gender roles, norms and expectations determinants and how it affects the ability of the people to protect and promote their heal th status and well being. Description of the plan The health plan lays basis on the first health intervention plan of 2011-2015. The plan has a bigger aim of reducing the inequalities in health and well being. The plan lays the responsibility of health on various factors which include the family, community, voluntary people, private sector, education system and all levels of government have the responsibility of improved health. The plan targets all residence of the Victoria region. The plan sets strategic shift for change and bringing out improvements, which focuses on prevention, health promotion and health protection. The plan is being drafted by the government and implemented by the partner agents, government and other stakeholders in the health sector. The plan seeks to eliminate the challenges that affect the Victorians which include increased risks, increasing the impact of chronic disease such as cardiovascular, diabetes, cancer and respiratory diseases, minimises the inequalities associated to health, developing new approac hes regarding to health and ensuring environment health protection plan. The plan aims to improve the health status by setting priorities on key factors associated to health. The health plan is implemented in three major platforms which include, healthy and sustainable environment in this case factors like poor, place based approaches and person centred approaches. The determinants of health is key factor in population health, influences on the social characteristic of the population will play key role on health, socio economic status leads psychological stress gender responsibilities norms and expectations on how people respond on their needs. Monitoring and evaluation of the plan will be achieved through a comprehensive public health and well being outcomes frame work the governance of the plan will be initiated through a yearly forum by the state and key stakeholder in the population health and the Victorian secretariat, which is aimed at giving the oversight role on the state in achieving the plans. Priority area under study and at risk group According to Victorian health plan, the priority focus area is on tobacco free living. Tobacco smoking has been a major public health problem worldwide. In Australia smoking rates have reduce significantly over the last 30 years , however from statistics 12% of the citizens still smoke. Worldwide smoking is related to over five million deaths worldwide from the year 1990 to 2015, (Reitsma et al., 2015). Smoking affects the smaller populations highly compared to the general population. In the plan, the aboriginal people are most at risk of smoking compared to that population. One in 8 women is reported to be smoking at pregnancy with 3 times higher among the aboriginal community. Teenage smoking is increased with 4 times compared to women. Further in households 1 in 5 children are living with a smoker in the homestead. Smoking has impacted negative consequence on the health status of the people, 8.5 % of the burden of disease in Australia are caused by smoking. Tobacco smoking account s to 25% of deaths and is linked to stroke and cardiovascular disease. Stopping of smoking before age 40 avoids 90% of risks later. The strategic plan of action aiming at reducing smoking rates, measures are utilising legislative and non legislative approaches like cessation campaigns to reduce the trend, with focus at the community level through hospitals and community services. The approach will be targeting the high risks groups for action. The possible measure of outcome is the reduction of the proportion of people who smoke tobacco. Determinants of health Worldwide the fundamental health outcomes are affected by both by health access and multidimensional factors which vary from social, political, economical, environmental and cultural factors. Factor of human quality and gender related issues play a significant factor. The key determinants of health under this focus include, gender, norms and expectations. Sex and gender are more correlated factors linked to health status for both genders, (UN, 2010, WHO, 2010). Gender roles, behaviour and the norms have high significant factor on how men and women access to health systems and the impacts it has on their health status. The challenges faced by the population, especially the pregnant women in promoting and defending their health need urgent health intervention, (Ministry of women Affairs, 2008). The World Health Organization has identified gender as an important factor in health in two varied forms; unequal gender treatment is associated with increased health risks for both women and gi rls worldwide, and action on gender norms and roles leads to better knowledge on how identity and skewed balance of power between men and women impact on risks. Gaining an understanding on gender views on the health system framework so as to address gender related causes of disease and equality differences can have a positive impact on the development of effective health policy system and related services in the health sector. Increased awareness and understanding of gender role in human health, is beneficial for the overall improvement of the health of the well being of the people. Gender is a factor towards health care access. Respond to drugs regiment and pharmacological process vary according to physiological and differencing the hormones and body composition, (Public health Agency, 2010). Different roles that are given to the gender component affect health. Gender state affect the type of activity ascribed. Feminist is often associated limited physical activities which might have significant physical and mental health benefits on their health, (Goldner, at al., 2012). Thus gender is a social construct and varies with roles, norms and values. Gender norm and expectancies have significant differences on the health of the population among men and women systematically empower one from the other. Societies with higher proportion of inequality often have low health status in comparison, gender has diverse p erspective on health, in US, women earn less money compared to men in the same cadre, in Vietnam, higher proportion of men smoke as smoking among women is not traditionally accepted, while in Saudi Arabia, men are given permission while women are prohibited. Gender factor has displayed itself in the unequal duties to provide family care responsibilities and disparities in nutrition, inequalities factor have an impact in the physical and mental health of millions of women worldwide, WHO, 2010). Action towards gender equity to address the gaps in health access is the most viable solution to minimise health inequities and to utilise effectively the health resources. In addressing the challenges related to women health social determinants, there is need to ensure there is access to services that are supported by adequate mechanisms and assessments of policies which decentralized to rah the common woman at the grassroots level. Conclusion This report has highlighted the need for a population health strategy to cushion the population and to achieve disease and injury free burden of diseases. Victoria health plan aims at reducing the associated health inequalities in health and overall well being of the population. The shift to prevention, health promotion and protection of health is aimed improving the outcomes of the population at large. For achievement of these, there is need for a collaborative approach to health issues in order to achieve greater health outcome. Health is affected by various factors like tobacco smocking which has direct adverse effect on the health status of an individual. Reducing the health determinants for health access is key to improving health status of the population. Among women, reduction in gender, corms and expectancies will be a shift on improving the health status of the women globally. References Goldner, E. M., Jenkins, E., Palma, J., Bilsker, D. (2011). A Concise Introduction to Mental Health in Canada. (Toronto: Canadian Scholars' Press Inc.). Ministry of Womens Affairs, (2008). A Fair Share for Women: Cambodia Gender Assessment. Phnom Penh: MoWA. Public Health Agency of Canada. (2011-05). Sex and Gender-Based Analysis Training Manual. Unpublished. Reitsma, Marissa B; Fullman, Nancy; Ng, Marie; Salama, Joseph S; Abajobir, Amanuel (April 2017). "Smoking prevalence and attributable disease burden in 195 countries and territories, 19902015: a systematic analysis from the Global Burden of Disease Study 2015". The Lancet. doi:10.1016/S0140-6736(17)30819-X. UN, 2010.Global Strategy for Womens and Childrens Health.New York: UN. WHO, (2010). Gender, Women and Primary Health Care Renewal. Discussion Paper. Geneva: WHO.

Starbucks Case Study Essay Example

Starbucks Case Study Essay Conner A Intro to Business 3/26/2013 Case Study Consumer Behavior in the Coffee Industry Did you know one franchise alone dominated an entire payment-processing market in just one year? You might have heard of this giant company by the name Starbucks. Howard Schultz, CEO of Starbucks, had a significant role in the company’s growth. Starbucks has steadily dominated the coffee market and has even extended to being a 3rd home for many of its consumers. Based in Seattle, Starbucks had significant competition when it opened its first store in the Pike Place market in Seattle, yet still managed to become superior. Starbucks used new advertising tactics and presented a unique experience for its customers, all of which was a game changer in the business world. Starbucks was created when three friends opened a small store to sell coffee beans and roast in 1971[1]. Jerry Baldwin, Gordon Bowler and Zev Siegl opened their store in the heart of the unique open air market in downtown Seattle. Located just off the harbor, Pike place market was the optimal location and attracted many residents and tourists. After ten years of incredible growth, Jerry Baldwin hired Howard Schultz as head of management. When Schultz first started, he slowly learned the coffee industry and helped made subtle but significant changes. For example, Schultz noticed that â€Å"first-time customers sometimes felt uneasy in the stores†[2] so he developed â€Å"customer-friendly sales skills and produced brochures that made it easy for customers to learn about fine coffees†2 Schultz had the vision of making Starbucks a coffee lounge versus a bar after being inspired by eastern traditions. We will write a custom essay sample on Starbucks Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Starbucks Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Starbucks Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Even though he did not agree with the new direction, Baldwin allowed Schultz to open one espresso bar and in 2 years, Schultz was able to buy out Baldwin and equity owners with the help of investors in 19921. Howard Schultz initially saw the power of consumer behavior early on when he realized Starbucks began to be a social gathering mecca for people instead of just an espresso stand. When Schultz first noticed the ‘seismic change in consumer behavior,’ he adopted a free-Wi-Fi service and mobile payment service and noticed that Starbucks began to attract people as if it was a third home for coffee enthusiasts. Although he jokes about not getting rent from consumers, it allowed Starbucks to create an online-experience in their ‘3rd home’ which was unique to the coffee scene in the United States. With scheduled deliveries and privatized ad networking, Starbucks was maximizing its profits and allowing an experience for coffee enthusiasts that did not make them feel locked-into paying. This shift in consumer behavior was in response to the cultural need for a place between home and work. As social beings, humans thrive for an excuse to hang out and socialize or participate in a community environment. This amazing experience that Starbucks supplied needed to be fine-tuned like any business plan. Like any business, Starbucks had challenges, such as their management of spending. In an interview entitled Business Brilliant, Schultz said that too much was focused on the customer instead of the infrastructure. To improve this, Schultz developed a unique experience in the store with the paired pastry-drinks and released free Wi-Fi for customers. In addition to free-Wi-Fi, mobile payments allowed consumers to avoid lines and continue their private work in the confines of the lounge. Soon Starbucks was thriving and announced that â€Å"the opening of 150 new stores in five years significantly exceeded the 1987 business plan’s objective of 125†[3]. Like every company, Starbucks faced unique issues in their business which slowed down growth initially which in effect slowed down growth in the long run. Schultz attributed the biggest hold-back in the long run to not investing in the supply chain, technology or manufacturing. Although Starbucks was marketing their franchise extremely well, they did not invest ahead of the growth curve and the infrastructures became under-par. In the Business Brilliant, Schultz candidly admitted that Starbucks â€Å"solely accelerated growth of the company. † Moreover, Schultz said the issue was that Starbucks â€Å"needed competency well beyond the size of the company and needed the kind of capability they didn’t have. † Since their infrastructure’s efficiency in the short run was hindered by technological limitations coupled with access to capital, the entire store chains needed to be shut down. Schultz defined the event as a need to redesign their image and retrain their employees. Starbucks was losing grip on the customers and their loyalty because the experience of Starbucks was losing its unique features. All of these internal and external issues that Starbucks was facing were all connected with values and company image according to Schultz. Schultz was so specific with the Starbucks experience that when he smelt burning cheese in a store he decided to ask the workers and they told him â€Å"So what, profits are up! † Soon after this, Schultz decided to close down and retrain all stores and employees. He sent out a press release admitting that Starbucks was misrepresenting itself. Although no one had accused or criticized Starbuck’s prior to his declaration, it was a bold move which negatively impacted the financial strength of the Company. However, the action proved loyal to the consumer and enhanced brand loyalty for Starbuck-addicts. This root issue of misrepresentation in the Starbuck’s experience and the company vision was so significant to Schultz that he needed rework his company from the ground up. This road block of ‘conserving the core businesses’ and ‘pushing for relevant innovation’ made Schultz tweak and adjust the Starbucks experience constantly but effectively. While Schultz attributes the root issue for Starbucks to be company image and adapting core values, could it be possible that the vision and image were not correctly portrayed because of unwise funding? Schultz does admit the funding issues contributed to the core issue of misrepresentation of company image and values, but he does not see the two issues in separate environments. Schultz assigns the core issue to misrepresentation and the surface symptoms to be funding. However, more funding or a different funding plan with more focus in infrastructure would have changed the outcome. The core issue was funding and the symptoms of the core issues were misrepresentation because of resource allocation. While their short term fixed costs of infrastructure and labor were solved, their reserved and recurring allocation towards the upgrades of their infrastructure lacked significantly. If properly funded before and seen ahead of the curve, their growth could have been anticipated. This is evident through the need to shut down and retrain employees. It’s clear that the total fixed and variable costs exceeded their revenue initially. Like all companies, there was a start-up curve but when the curve was dealt with, resource allocation was not the focus. The best plan of action ideally would start with addressing resource allocation. Starbucks was able to stay in business and have great growth so it’s clear the management was able to properly allocate their average variable costs and fixed costs for the most part. Nevertheless, it would have been best if the costs were optimized and revenue was set aside for changes in infrastructure. Funding should have been directed at things which would have produced stability in the long run. This would have lowered their total costs and properly funded their infrastructures for the long run and short run. Schultz should have looked at the management immediately after buying out the company and properly hired people with skills that would be able to guide Starbucks through significant growth. Investment in infrastructure to avoid long-term costs would have saved Starbucks from funding issues at later times. In addition to optimizing their infrastructure for the long run, Starbucks needed to invest more in manufacturing and supply chain for the success in the long run. For example, Starbucks should have initially allocated more funding towards small upgrades in their infrastructure such as ovens versus microwaves to avoid unpleasant scents in the customer’s experience. This also connects to Schultz’s emphasis on hiring employees and affiliates based on similar values. If the decision to hire those employees would have initially been more focused on similar values in addition to management skills, the variable costs to upgrade the infrastructure in the long run would have been lower because the management would have been more motivated to deal with the issue before the CEO had to see the symptoms. Finally, the management of Starbucks needed to choose their employee’s more wisely from the start. If Schultz would have chosen his employee’s based on the similarity of their values and the company vision, little issues such as smell in the customer’s experience would have been dealt with more efficiently. This connects to optimizing their infrastructure but focuses on the employees instead of the technology. It’s important to treat both with separate solutions because Schultz reminded us that the employees can only work with the assets they are provided with. This small change in the focus of the start-up of the company could benefit the image of Starbucks very efficiently and in a cost-productive way. Schultz jokes about not getting rent from Starbucks admirers yet he also notes that the potential to plug into the social media of the internet and create the environment was more beneficial than the issue of customers hanging out inside the store. The evolving Starbucks experience caused consumers to have incredible brand loyalty over alternatives such as Pete’s Coffee and Tea and Tullies. Yet the quick and agile response of technology was exactly what Starbucks needed to put it ahead of the ‘growth curve’ in social media while its competitors struggled behind. Schultz’s solutions were effective in the short run but he still realized his long run potential was limited by resource allocation. The problem with Starbucks and consumers was not the shift in demand for coffee consumers but it was resource allocation and initial planning. Howard Schultz’s plan of action was headed in the right direction apart from the minor mix-up between the surface symptoms and the core issue. In addition to new work practices, Schultz integrated new management and had to let go many of the people he knew were limited to the knowledge of the short-term. This new resource allocation towards what Schultz called ‘the backside’ of the company, allowed the company to finally resolve its funding and allocation issues. The new plan of action consisted of hiring new employees and investing in infrastructure to anticipate growth and new forms of technology; the poor management habits of the past from would not hinder Starbucks in the future. Similar to my suggested plan of action, Schultz’s initiative consisted of new employee’s, new technology and investing in the short term. If Schultz’s would have put more funding towards infrastructure to bring stability in the long run, he would have been able to manage the shift in consumer behavior and maintain profit without the need to close down the stores for retraining. The issue for Starbucks is not losing customers but how to accurately represent the company’s values. Moreover, if the employees were chosen correctly and the infrastructure was properly optimized, Schultz plan would have worked perfectly. All in all, every company in any industry is going to face challenges and have limited resources to meet them in an efficient manner. Howard Schultz used the resources he had to best manage Starbucks and handled the big issues he had efficiently and creatively. The future of Starbucks all depends on its management and commitment to adhering to the company vision and values. After experiencing the 2000-2008 period, one can see that the values will inevitably shift with changes in management. 4] The future of Starbucks is highly dependent on how long Howard Schultz continues to be an active part of the company and in shaping its vision. If affiliates and employees are chosen intelligently and have values matched properly with the company’s mission, Starbucks’s vision should be passed down effectively through each generation of new management. Nevertheless, the rise and fall of competitors in a market is inevitable and time will tell if Starbucks will eventually be surpass ed by a competitor. Starbucks will be a primary educational focus for many business programs. It is one of the best managed franchises in history and will remain one of the most successful for a long period of time. Like any business, Schultz received criticism for extreme responses yet these responses excelled the growth of the company. Much like my suggestions, Schultz acted quickly and made extreme changes which were crucial to repairing the infrastructure. Unlike most companies, Starbucks’s major focus is promoting the company image and values instead of putting profits first. Works Cited I. Schiff, Lewis. Starbucks CEO Howard Schultz Coming to NYC. Inc. com. INC, 18 Mar. 2011. Web. 25 Mar. 2013. II. Starbucks Corporation History. History of Starbucks Corporation – FundingUniverse. Funding Universe, n. d. Web. 25 Mar. 2013. III. McGraw Hill. Starbucks Corporation. Starbucks Case Study. MHHE. com, n. d. Web. 25 Mar. 2013. [1] Funding Universe, Starbucks Corporate History [2] McGraw Hill, Starbucks Case Study, Starbucks Corporate History [3] McGraw Hill, St arbucks Case Study, Starbucks Corporate History [4] Funding Universe, Starbucks Corporation History Starbucks Case Study Essay Example Starbucks Case Study Essay Conner A Intro to Business 3/26/2013 Case Study Consumer Behavior in the Coffee Industry Did you know one franchise alone dominated an entire payment-processing market in just one year? You might have heard of this giant company by the name Starbucks. Howard Schultz, CEO of Starbucks, had a significant role in the company’s growth. Starbucks has steadily dominated the coffee market and has even extended to being a 3rd home for many of its consumers. Based in Seattle, Starbucks had significant competition when it opened its first store in the Pike Place market in Seattle, yet still managed to become superior. Starbucks used new advertising tactics and presented a unique experience for its customers, all of which was a game changer in the business world. Starbucks was created when three friends opened a small store to sell coffee beans and roast in 1971[1]. Jerry Baldwin, Gordon Bowler and Zev Siegl opened their store in the heart of the unique open air market in downtown Seattle. Located just off the harbor, Pike place market was the optimal location and attracted many residents and tourists. After ten years of incredible growth, Jerry Baldwin hired Howard Schultz as head of management. When Schultz first started, he slowly learned the coffee industry and helped made subtle but significant changes. For example, Schultz noticed that â€Å"first-time customers sometimes felt uneasy in the stores†[2] so he developed â€Å"customer-friendly sales skills and produced brochures that made it easy for customers to learn about fine coffees†2 Schultz had the vision of making Starbucks a coffee lounge versus a bar after being inspired by eastern traditions. We will write a custom essay sample on Starbucks Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Starbucks Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Starbucks Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Even though he did not agree with the new direction, Baldwin allowed Schultz to open one espresso bar and in 2 years, Schultz was able to buy out Baldwin and equity owners with the help of investors in 19921. Howard Schultz initially saw the power of consumer behavior early on when he realized Starbucks began to be a social gathering mecca for people instead of just an espresso stand. When Schultz first noticed the ‘seismic change in consumer behavior,’ he adopted a free-Wi-Fi service and mobile payment service and noticed that Starbucks began to attract people as if it was a third home for coffee enthusiasts. Although he jokes about not getting rent from consumers, it allowed Starbucks to create an online-experience in their ‘3rd home’ which was unique to the coffee scene in the United States. With scheduled deliveries and privatized ad networking, Starbucks was maximizing its profits and allowing an experience for coffee enthusiasts that did not make them feel locked-into paying. This shift in consumer behavior was in response to the cultural need for a place between home and work. As social beings, humans thrive for an excuse to hang out and socialize or participate in a community environment. This amazing experience that Starbucks supplied needed to be fine-tuned like any business plan. Like any business, Starbucks had challenges, such as their management of spending. In an interview entitled Business Brilliant, Schultz said that too much was focused on the customer instead of the infrastructure. To improve this, Schultz developed a unique experience in the store with the paired pastry-drinks and released free Wi-Fi for customers. In addition to free-Wi-Fi, mobile payments allowed consumers to avoid lines and continue their private work in the confines of the lounge. Soon Starbucks was thriving and announced that â€Å"the opening of 150 new stores in five years significantly exceeded the 1987 business plan’s objective of 125†[3]. Like every company, Starbucks faced unique issues in their business which slowed down growth initially which in effect slowed down growth in the long run. Schultz attributed the biggest hold-back in the long run to not investing in the supply chain, technology or manufacturing. Although Starbucks was marketing their franchise extremely well, they did not invest ahead of the growth curve and the infrastructures became under-par. In the Business Brilliant, Schultz candidly admitted that Starbucks â€Å"solely accelerated growth of the company. † Moreover, Schultz said the issue was that Starbucks â€Å"needed competency well beyond the size of the company and needed the kind of capability they didn’t have. † Since their infrastructure’s efficiency in the short run was hindered by technological limitations coupled with access to capital, the entire store chains needed to be shut down. Schultz defined the event as a need to redesign their image and retrain their employees. Starbucks was losing grip on the customers and their loyalty because the experience of Starbucks was losing its unique features. All of these internal and external issues that Starbucks was facing were all connected with values and company image according to Schultz. Schultz was so specific with the Starbucks experience that when he smelt burning cheese in a store he decided to ask the workers and they told him â€Å"So what, profits are up! † Soon after this, Schultz decided to close down and retrain all stores and employees. He sent out a press release admitting that Starbucks was misrepresenting itself. Although no one had accused or criticized Starbuck’s prior to his declaration, it was a bold move which negatively impacted the financial strength of the Company. However, the action proved loyal to the consumer and enhanced brand loyalty for Starbuck-addicts. This root issue of misrepresentation in the Starbuck’s experience and the company vision was so significant to Schultz that he needed rework his company from the ground up. This road block of ‘conserving the core businesses’ and ‘pushing for relevant innovation’ made Schultz tweak and adjust the Starbucks experience constantly but effectively. While Schultz attributes the root issue for Starbucks to be company image and adapting core values, could it be possible that the vision and image were not correctly portrayed because of unwise funding? Schultz does admit the funding issues contributed to the core issue of misrepresentation of company image and values, but he does not see the two issues in separate environments. Schultz assigns the core issue to misrepresentation and the surface symptoms to be funding. However, more funding or a different funding plan with more focus in infrastructure would have changed the outcome. The core issue was funding and the symptoms of the core issues were misrepresentation because of resource allocation. While their short term fixed costs of infrastructure and labor were solved, their reserved and recurring allocation towards the upgrades of their infrastructure lacked significantly. If properly funded before and seen ahead of the curve, their growth could have been anticipated. This is evident through the need to shut down and retrain employees. It’s clear that the total fixed and variable costs exceeded their revenue initially. Like all companies, there was a start-up curve but when the curve was dealt with, resource allocation was not the focus. The best plan of action ideally would start with addressing resource allocation. Starbucks was able to stay in business and have great growth so it’s clear the management was able to properly allocate their average variable costs and fixed costs for the most part. Nevertheless, it would have been best if the costs were optimized and revenue was set aside for changes in infrastructure. Funding should have been directed at things which would have produced stability in the long run. This would have lowered their total costs and properly funded their infrastructures for the long run and short run. Schultz should have looked at the management immediately after buying out the company and properly hired people with skills that would be able to guide Starbucks through significant growth. Investment in infrastructure to avoid long-term costs would have saved Starbucks from funding issues at later times. In addition to optimizing their infrastructure for the long run, Starbucks needed to invest more in manufacturing and supply chain for the success in the long run. For example, Starbucks should have initially allocated more funding towards small upgrades in their infrastructure such as ovens versus microwaves to avoid unpleasant scents in the customer’s experience. This also connects to Schultz’s emphasis on hiring employees and affiliates based on similar values. If the decision to hire those employees would have initially been more focused on similar values in addition to management skills, the variable costs to upgrade the infrastructure in the long run would have been lower because the management would have been more motivated to deal with the issue before the CEO had to see the symptoms. Finally, the management of Starbucks needed to choose their employee’s more wisely from the start. If Schultz would have chosen his employee’s based on the similarity of their values and the company vision, little issues such as smell in the customer’s experience would have been dealt with more efficiently. This connects to optimizing their infrastructure but focuses on the employees instead of the technology. It’s important to treat both with separate solutions because Schultz reminded us that the employees can only work with the assets they are provided with. This small change in the focus of the start-up of the company could benefit the image of Starbucks very efficiently and in a cost-productive way. Schultz jokes about not getting rent from Starbucks admirers yet he also notes that the potential to plug into the social media of the internet and create the environment was more beneficial than the issue of customers hanging out inside the store. The evolving Starbucks experience caused consumers to have incredible brand loyalty over alternatives such as Pete’s Coffee and Tea and Tullies. Yet the quick and agile response of technology was exactly what Starbucks needed to put it ahead of the ‘growth curve’ in social media while its competitors struggled behind. Schultz’s solutions were effective in the short run but he still realized his long run potential was limited by resource allocation. The problem with Starbucks and consumers was not the shift in demand for coffee consumers but it was resource allocation and initial planning. Howard Schultz’s plan of action was headed in the right direction apart from the minor mix-up between the surface symptoms and the core issue. In addition to new work practices, Schultz integrated new management and had to let go many of the people he knew were limited to the knowledge of the short-term. This new resource allocation towards what Schultz called ‘the backside’ of the company, allowed the company to finally resolve its funding and allocation issues. The new plan of action consisted of hiring new employees and investing in infrastructure to anticipate growth and new forms of technology; the poor management habits of the past from would not hinder Starbucks in the future. Similar to my suggested plan of action, Schultz’s initiative consisted of new employee’s, new technology and investing in the short term. If Schultz’s would have put more funding towards infrastructure to bring stability in the long run, he would have been able to manage the shift in consumer behavior and maintain profit without the need to close down the stores for retraining. The issue for Starbucks is not losing customers but how to accurately represent the company’s values. Moreover, if the employees were chosen correctly and the infrastructure was properly optimized, Schultz plan would have worked perfectly. All in all, every company in any industry is going to face challenges and have limited resources to meet them in an efficient manner. Howard Schultz used the resources he had to best manage Starbucks and handled the big issues he had efficiently and creatively. The future of Starbucks all depends on its management and commitment to adhering to the company vision and values. After experiencing the 2000-2008 period, one can see that the values will inevitably shift with changes in management. 4] The future of Starbucks is highly dependent on how long Howard Schultz continues to be an active part of the company and in shaping its vision. If affiliates and employees are chosen intelligently and have values matched properly with the company’s mission, Starbucks’s vision should be passed down effectively through each generation of new management. Nevertheless, the rise and fall of competitors in a market is inevitable and time will tell if Starbucks will eventually be surpass ed by a competitor. Starbucks will be a primary educational focus for many business programs. It is one of the best managed franchises in history and will remain one of the most successful for a long period of time. Like any business, Schultz received criticism for extreme responses yet these responses excelled the growth of the company. Much like my suggestions, Schultz acted quickly and made extreme changes which were crucial to repairing the infrastructure. Unlike most companies, Starbucks’s major focus is promoting the company image and values instead of putting profits first. Works Cited I. Schiff, Lewis. Starbucks CEO Howard Schultz Coming to NYC. Inc. com. INC, 18 Mar. 2011. Web. 25 Mar. 2013. II. Starbucks Corporation History. History of Starbucks Corporation – FundingUniverse. Funding Universe, n. d. Web. 25 Mar. 2013. III. McGraw Hill. Starbucks Corporation. Starbucks Case Study. MHHE. com, n. d. Web. 25 Mar. 2013. [1] Funding Universe, Starbucks Corporate History [2] McGraw Hill, Starbucks Case Study, Starbucks Corporate History [3] McGraw Hill, St arbucks Case Study, Starbucks Corporate History [4] Funding Universe, Starbucks Corporation History