Marketing Strategy for a New Company Essay -- Business and Management

Marketing Strategy for a New CompanyIntroductionI am making a trade strategy for a non-existing Service. Theservice is expiry to be unique and very broad in the region of carservices such as garages, vivify and modifying services, selling carsand parts, and even entertainment including car shows and racing onceor if the company expands. The service will also include a bar orsocial room.The service that will use the marketing strategy will be situated inNorthampton Northampton is situated in the centre of England and hasbeen expanded chop-chop into a city. The place in Northampton will besix fields because it has large room and has a main road through it,it also had buses going to and from it.I am going to use research on other similar existing services to getideas and recognise competition. I have elect a business in carsbecause it is a popular product and is quite stable. I also found agrowing trend in railcar modifications and a gap in the market especiallyin the Northamptonsh ire area where my service is going to exist. Thecompany will be focused most in the modification market since this iswhere a gap is.The service will be for people in the market aged 18 + since it coversa very large-minded range of car services but will mainly be aimed at 18-35males since the characteristic of modification is more popular at a junior age range of males. The prices for my service will be at a price above average than whatthe market is...